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This Google ad format is brand new to the UK and is set to disrupt how shoppers search and buy vehicles. Show your new & used car inventory to consumers while your competitors are still advertising with markeplaces & traditional PPC ads.
High-intent car buyers on Google can see your whole inventory with just one click. Catch them before they end up on a marketplace site.
Precise targeting through Performance Max helps you connect with a specific demographic, increasing the likelihood of engagement from interested car buyers on Google search.
Google Vehicle Ads offer superior performance and lower costs when compared to many marketplace sites and other paid strategies by focusing on qualified car shoppers directly on Google, driving more leads and sales at a fraction of the price.
Google Vehicle Ads offer data-driven clarity. Track every click & lead with precision, ditching guesswork for tangible results that impact your bottom line.
Our team will put clear, understandable reports at your fingertips. No technical jargon, just actionable insights that have been used to optimise your campaigns and boost enquiries.
As seasoned experts in vehicle ad campaign setup and ongoing management, we specialise in orchestrating strategies that consistently drive success and deliver measurable results for our clients.
By seamlessly formatting stock feeds from dealers' DMS, website providers or OEM's, ensuring they are perfectly tailored for Google Shopping campaigns, maximising visibility and performance across platforms.
Leveraging our strong relationship with Google, our team stays ahead of the curve, keeping our clients at the forefront of search and ad innovations, ensuring they benefit from the latest developments in the ever-evolving digital landscape.
Browse our helpful FAQs below to learn even more about our Google Vehicle Ads solution. If you can’t find what you’re looking for, don’t hesitate to contact our team who will be happy to help.
Google Vehicle Ads are like AutoTrader listings but right on the Google Search results page. These ads take your stock and place it in front of in-market car shoppers in your area and drive those customers directly to your website, rather than a 3rd party. And now that Vehicle Ads are a part of Google’s newest Performance Max ad format which uses machine learning to optimise your ad spend across all Google properties, we recommend you allocate a healthy percentage of your online advertising budget to this format.
Quite simply….expertise.
Any business who partners with us will position their dealerships for success with our agency’s unrivalled expertise in Vehicle Ads.
As one of the first Google-approved partners in the UK, our team, led by ex-Googler Lane Fortinberry, boasts nearly two years of proven success in the US market.
Dealers in the UK should leverage our data-driven strategies and technical proficiency to outpace other agencies new to this product in order to maximise your automotive advertising impact.
The setup for Google Vehicle Ads can be daunting because there are several steps in the setup process. We have the expertise to make the process of setting up Google Vehicle Ads as simple and as quickly as possible. There is no one in the industry that get you live with these ads faster than our dedicated team of experts!
Case studies have proven that dealership websites convert customers into leads 4 x better than 3rd party classified sites. This varies from dealer to dealer, but 4x better ROI is industry average. We recommend a 3 month period to allow Google’s machine learning to learn the specific dynamics of your dealership and your market.
Google Vehicle Ads target users closer to the buying decision, leading to higher conversion rates compared to generic car ads. By leveraging Performance Max can be assured of efficient vehicle ad placement leading to more sales.
The level of support provided by our team is tailored to the specific needs and goals of your car dealership. Regular communication and collaboration between you & your dedicated Vehicle Ads specialist is crucial for a successful Google Vehicle Ads campaign.
It’s important to establish clear expectations and performance metrics from the outset and revisit them regularly to ensure our efforts align with the dealership’s objectives.